New product development (NPD) includes several internal departments and cooperation with external supply and research companies as well as, in case of open innovation partnerships, potential customers. Therefore NPD is the perfect platform from which to analyze the corporate social responsibility (CSR) aspects of a new product and, during the development process, to target the identified internal and external effects.  The results will be CSR principles for future product specifications and supply chain.

Many aspects of NPD and CSR are the same for the development of any product. For example energy and water usage, environmental protection, human rights, development of valuable products, fair product communication and pricing. A special topic is access and benefit sharing (ABS), referring to natural raw materials with traditional food use or traditional medicinal applications. These resources are often used to identify new flavors or to introduce exotic fruits to new markets. In addition, the cosmetic and food industry is screening such raw materials for the development of active ingredients.

Companies focusing on social targets, which are beneficial for the society and the company, will be able to gain a competitive advantage through differentiation and branding of corporate social responsibility.

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