Upgrade your CSR strategy - starting with NPD


New product development (NPD) includes several internal departments and cooperation with external supply and research companies as well as, in case of open innovation partnerships, potential customers. Therefore NPD is the perfect platform from which to analyze the corporate social responsibility (CSR) aspects of a new product and, during the development process, to target the identified internal and external effects.  The results will be CSR principles for future product specifications and supply chain.

Many aspects of NPD and CSR are the same for the development of any product. For example energy and water usage, environmental protection, human rights, development of valuable products, fair product communication and pricing. A special topic is access and benefit sharing (ABS), referring to natural raw materials with traditional food use or traditional medicinal applications. These resources are often used to identify new flavors or to introduce exotic fruits to new markets. In addition, the cosmetic and food industry is screening such raw materials for the development of active ingredients.

Companies focusing on social targets, which are beneficial for the society and the company, will be able to gain a competitive advantage through differentiation and branding of corporate social responsibility.

Looking for innovative ingredients, which shape and support for corporate social responsibility strategy?

We can support you with Vital Solutions, which are benefitical for you and the society.

 

 

News

20.04.2011 Vital Solutions at Vitafoods 2011

Vital Solutions is going to visit Vitafoods 2011. Vitafoods has become one of  the most important event for  the nutraceutical and food ingredients industry. more ...

10.03.2011 Nutraceutical Business & Technology Cosmetic Focus: Developing and Marketing Cosmetic and Cosmeceutical Products in Southern Africa

Consumer surveys point the way! A key requirement in the development and marketing of cosmetic products all over the world is to understand the market and the needs and expectations of the targeted consumers.   But how should we define the targeted consumer in southern Africa? more ...

07.02.2011 Dr. Sybille Buchwald-Werner is a member of the judging panel for NBT Awards at Vitafoods 2011 .

What are The NBT Awards ? more ...

04.02.2011 How to Develop and Market Cosmetic Products in Southern Africa A consumer survey with Southern African Woman

A key requirement in the development and marketing of cosmetic products all over the world is to understand the market and the needs and expectations of the targeted consumers.   But how should we define the targeted consumer in southern Africa? more ...

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